Financial Wellness
Lucramed
Financial coaching built for healthcare professionals, open to everyone.
The project
Money advice lives or dies on trust. Lucramed's site is calm and personal, with copy that sounds like Jenny actually talks. We added a custom College Navigator tool her clients use during sessions, and a work-with-me flow that converts without pressure.
The College Navigator started as a spreadsheet Jenny used with clients; we turned it into an interactive tool that lives on the site and does the math live. The rest of the site stays deliberately quiet, so the focus lands on her voice and her results.
What we built
Custom College Navigator tool
Personal, human brand voice
Work-with-me conversion flow
Astro build with custom CMS